Welcome to our Etsy Newbie Bootcamp! If you want to take part in Bootcamp and get one-on-one mentoring, or answers to any of your questions, please drop us a line at TorontoEtsyST@gmail.com. If you want to open an Etsy shop, just follow this link!
We have new sellers joining our Bootcamp all the time, so never fear if you're just starting and we've reached Class 16. You can complete the classes at your own pace. The entire series so far: Class 1, Class 2, Class 3, Class 4, Class 5, Class 6, Class 7, Class 8, Class 9, Class 10, Class 11, Class 12, Class 13, Class 14, Class 15 and Class 16.
If you are just starting out, be sure you've checked out our first module of 6 classes, which cover how to open an Etsy Shop, making your shop look its best including: {Branding & Shop Banners, Shop Profiles Bios and Photos, Make Listings Tempting} and providing the information to your customers about who you are and how you run your business: About Pages, and Shop Policies. These introductory classes should get your shop up and running!
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| Let Etsy bring the news directly to you like the Tiger with Balloons birthday or congratulations card from SkippingFox |
Since we all lead busy lives, today we're covering strategies for keeping up with Etsy. The marketplace on Etsy is constantly evolving and growing. Even in the time since we've begun the TEST Etsy Newbie Bootcamp, we've had to update some material. We made a small update to our Class 11 Shop Stats. You may recall in November, we announced an opportunity for Canadian Etsy sellers: a new Prototype Team which would allow participants to print their own Canada Post Shipping Labels. Well, since then, Etsy has announced that all Canadian sellers can print their own Canada Post Shipping Labels direct from their shops! Did you see the news? If you are a Canadian seller, have you tried it? Is this news to you? Etsy engineers are continuously updating services. Occasionally Etsy updates their policies. Often they post information and tutorials to help you run a more successful shop. So, how do you keep up with all this information?
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| Mr T pities the fool who doesn't sign up for the team email digest! Get your nostalgia fix with vintage wares from TheArtofDemolition |
- Join a team. Sure, we may be biased, but we know that finding a community within Etsy is a great way to keep up with everything new. If you live in Toronto and have yet to do so, apply to join the Toronto Etsy Street Team.
- Subscribe to the team email digest. Etsy will send you a summary of daily discussion in the team forum. Is there a special event being hosted by your team? A craft show deadline? A sale on your favorite supplies? Never miss out with this dead simple method. It's easy to quickly scan digest emails for things which interest you! Simply go to your team’s profile page (for instance TEST members go here: Toronto Etsy Street Team), click the “Subscribe to email digest” link on the left sidebar. You can even watch an instructional video here.
- Read the Etsy blogs. You may know the main Etsy blog, home of profiles of Featured Shops, which is one place where you can see how some of the most successful Etsy businesses operate. It also includes lovely posts from the editors and guest curators, which are a useful source for merchandizing ideas and gleaning trendy subjects. I like to check in once a day and just have a look, even to the other language editions; it's always a great source of visual stimulation too. But, as a seller, you'll want to pay attention to the Seller Handbook and Etsy News sections. The Seller Handbook is full of advice and tutorials on how to grow your Etsy business. Etsy News is where they make announcements about the site and the company itself. You can find an RSS feed to follow the blogs in your favorite RSS reader.
- Etsy newsletters. Like the team digests, Etsy bundles the information it puts out into handy emails sent directly to your inbox. On the sidebar of the Etsy blog, you can see a link: See our other newsletters. You'll be prompted to login or re-confirm your password before having access to your account settings. You'll then have access to General Notifications and Subscriptions.
Under General Notifications you can opt in to receive an email notice when:
- You send a convo
- You receive a convo
- Someone follows you
- Your listings are about to expire
- Your seller activity.
- What's new at Etsy
- Recommended features
- Tips for improving your shop
- Opportunities to provide feedback to Etsy
- Coupons, promotions and recommendations (more useful for buyers than sellers)
- Etsy wholesale
Enjoy your subscriptions while sitting at your gorgeous, handcrafted walnut condo coffee table by CanadianWoodcrafters
Under Subscriptions you have the opportunity to opt in to email about
- Assorted buying guides: Etsy Finds, Etsy Gifts, Etsy Fashion, Etsy Weddings and Etsy Dudes
- : Tips from Etsy and top sellers on how to help your shop bloom.
- : DIY events, creative inspiration, and craft supplies
- : Focused courses (like Holiday Boot Camp) to help get your shop in shape
- International newsletters for: Germany, France, UK, Holland, Australia & New Zealand, and Canada, as well as Success tips newsletters for German, French and British sellers. Edit: Note that as of April 18, 2014 Etsy will fold the Canadian Newsletter into Etsy Finds.
The Etsy Success newsletter is a great source of tips and tricks for optimizing your shop. It includes notices of articles in the Seller Handbook. We highly recommend it! The Seller Seminars like Holiday Boot Camp can keep you focused and on-track for meeting specific goals along with other sellers. Buying guides aren't just for buyers. Why not sign up for any guide pertinent to your shop? You can see what is trending and carefully curated collections of great looking listings, which can inspire your own merchandizing. We also recommend international sellers sign up for any their nation's newsletters. Note: newsletters are posted at different frequencies, from daily to once a quarter or less.
- Etsy Social Media. You can also follow Etsy on your favorite social media platforms, where they also post all of the above: Twitter, YouTube, Facebook, podcasts on iTunes, Pinterest, Flickr, and Tumblr. They have other media for specific departments and nations, like the Etsy Canada Facebook page, Etsy Canada twitter feed and the Etsy Support twitter feed.
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Remember: If you already have a shop, or you open one today, please let us know how to find it! We will be featuring some of our favorite newbie items right here.
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