Welcome to our Etsy Newbie Bootcamp! If you want to take part in Bootcamp and get one-on-one mentoring, or answers to any of your questions, please drop us a line at TorontoEtsyST@gmail.com.
If you want to open an Etsy shop, just follow this link!
We have new sellers joining our Bootcamp all the time, so even though this is Class 22, you can join now or anytime! You can complete the classes at your own pace. The first 8 classes will take you through opening your shop to shipping your sold items:
Class 1, Class 2, Class 3, Class 4, Class 5, Class 6, Class 7, Class 8.
Check out the subsequent classes at your own pace to upgrade your shop when you find the time: Class 9, Class 10, Class 11, Class 12, Class 13, Class 14, Class 15, Class 16, Class 17, Class 18, Class 19, Class 20 and Class 21. The trick is to continually improve and you'll find your business can grow, become more efficient and professional as it evolves.
We haven't had a newbie bootcamp in a little while, and as always, Etsy keeps changing and evolving. Since our last class was posted, Etsy has gone public, the Seller Handbook has a brand new look, and the Listing Manager has been completely updated. Today, I want to talk to you about the tools which help automate the regular tasks you need to perform to run a successful Etsy business and how automating task (both with the Listing Manager and other tools) can help make life easier.
The New Listing Manager Nuts and Bolts
Now when you navigate to the Listing Manager you'll see somthing like the screen above. You can opt to view your listings as a grid or a list using the two icons next to 'View:' at the top. You'll also find a link to stats, quick edits and adding a new listing right there. On the left sidebar you can filter the complete list of all listings you've ever made, including those that have sold, expired, or are inactive or in draft mode. You can choose to only look at, or manage your featured listings. You can choose to look at any one of your own categories, your own shipping profiles or your own tags.
These new means of filtering and sorting, along with new bulk editing tools makes it very easy to update your Etsy shop. You can renew (or deactivate or delete) all selected listings at once, by ticking the tick boxes and pressing the button (see red arrows above). You can make bulk edits to Shipping Profiles, Listing Variations, and Sections, and Categories; simply tick the tick box next to each pertinent listing and then press 'More Actions' at the top of the screen. You can edit the amount of stock or the price in-line; hover over quantity or price and a pencil icon will appear. You can click this, edit the field and press enter to save. 'Quick Edit' (at the top) will also let you edit stock, price, titles, section and shipping profiles. As soon as you click it, each of these fields are editable. If you want to to the same thing to many different listings, filter your listings to those of interest, then press 'Quick Edit'. If you’re editing the same attribute, such as stock, on multiple listings you can continuously hit
Enter to move down the page.
Most of the other features of the Listing Manager should be familiar. Check out our
Class 4 on how to make listings tempting, to learn what should go into each lisitng. You can read more in
Introducing New Listing Management Tools for Your Shop.
Using the New Listing Manager to automate tasks and make life easier
Etsy's blog post on 5 Ways to Save Time With Etsy's New Listings Manager lays out some of the great ways you can take advantage of these tools to streamline your workflow... and trust me, once you get to have dozens of listings, you'll want to streamline as much as possible! Here are their time saving tips and more:
- Finding and reusing your own content. Since you can search through all your listings, by key words (or sections, shipping profiles, or whatever makes the most sense to you), including those that have sold, are still in draft or are inactive, you should never need to recreate the same things. You can relist, copy or copy and edit previous listings, to create a new custom order, or simply rapidly list something similar to an existing or previous product.
- Use Quick Edit to update a common property on many listings at once. As mentioned above, in Quick Edit mode you can change the quantity, price, titles, tags, shipping profiles and sections of several itemsin bulk!
- See Stats at a glance and make informed decisions rapidly. Every listing now shows not just quantity, but how many times it has been listing and how much revenue you've made from selling a given product. You can tell which listings are really performing and choose to relist accordingly! You can also click on the Stats button at the top of the page to see the up-to-date in-line stats for all your listings without leaving the main Listings Manager.
- Skip steps. You can now edit Sections and Listings from a single page. You can also spot check and filter by 'No section' to see if you've forgotten to add an item to a section. You you opt out of previewing a listing, which can save time if you relist often. Likewise, you can now adjust each item's thumbnail image without going through the preview step. Now you can adjust your thumbnails from the listing images section of the listing process form. The new photo cropping tool allows you to crop right in the listings process without having to delete, edit and re-upload.
- Automatically relist. Those of us who have been selling on Etsy for a long time have seen the hows and whys or relisting evolve. One of the things I've heard from Newbies is that they list an item, it expires without selling and then they feel rejected and give up. This is nonsense. Do not fool yourself into feeling bad or limiting your own chances to sell your things. There is no rule which says that any given product must sell within x amount of time... and giving your products an arbitrary limit, based on when listings expire is just that: arbitrary. Your 20 cents is renting you online space in your shop for 4 months. Now, new listings will relist by default and you can opt out any time. So in a year, you can spend a whole 60 cents to keep something in your shop. Evey time you go to relist your items you can make the choice to automatically renew, or not. Since you can now see your stats at a glance, if you have something which keeps relisting without garnering revenue you'll know. So automatic relisting is a great time saver. You don't have to keep checking what has expired, what's available and what's not. You can keep all available items available for sale and increase your chances of a sale. If you're worried about the relisting fees, you should probably check out Class 10: The Dark Art of Pricing. And remember, you can opt out anytime.
So, prior to these changes, my daily maintenance of my shop consisted of checking my expired listings, relisting and then using social media to promote my newly relisted items. If I had a new product, I would list and promote it. Then I would do any other updating, like choosing more seasonal featured listings, or making whatever tweaks to titles, tags, and text which could improve search engine optimization or any necessary changes in pricing. All of these tasks are made easier with the new Listings Manager.
But here's how automation has really streamlined my workflow.
First, my listings now automatically relist: no more manually checking and relisting.
Next, I use some 3rd party tool to simplify and automate promotion and social media tasks.
Updated March 15, 2016
If This Then That is a free service which connects your various channels. (For a primer on using social media with your shop see
Class 9 Social Media). For instance, you sign up, activate your various accounts (such as and including Facebook or Facebook fanpage, Twitter, Instagram and more) and then set recipes in action with the format "if this" [trigger] "then" [do] "that".
So, as soon as I post or (automatically) relist a listing, I've set up this tool to post an image and title of the listing on my Facebook fanpage and my twitter stream. So, without lifting a finger, on any given day, I can have renewed listing and have shared them to multiple social media channels! I've also set up recipes to save me time and effort my sharing content across multiple channels at once; for instance, if I post to Instagram, I can automatically re-post to a photo and text to Twitter (and, it will display properly as a photo, not merely as a link to Instagram). If I make a blog post, I can automatically post an image and title to Twitter or Facebook. There are many, many options and combinations and ways you can use this versitile tool.
Sadly, on March 23, 2016, IFTTT will cease to support Etsy as a channel. That means that you have to be a wee bit more clever to get automatic updates of new or renewed Etsy listings on your social media. Rather than simply triggering recipes on Etsy, you have to use your Etsy shop's RSS feed. You can copy any of these recipes and simply change the URL from:
https://www.etsy.com/shop/gatheringcharms/rss
to your own. That is, replace "gatheringcharms" with your own shop name. Thanks to Etsy user Gathering Charms for the tip!
Scheduling posts in advance can allow you further automation. Most blogging services will allow you to write a blog post and then schedule when it will be post. (We, for instance, use
Blogger and can schedule posts tied to specific events, like sales, shows or holidays). There are a number of services which allow you to schedule social media posts. These services have a free version and pro version; a fair amount can be done without investing in the pro version. For instance, I use
Hootsuite to schedule tweets and facebook posts for both my shop and the Toronto Etsy Street Team. It even allows me to simultaneously schedule the posting of the same information across more than one channel. I can then use IFTTT to trigger other re-posting to other channels.
Buffer can be used to sc
hedule posts to Twitter, Facebook, Linkedin, Google+ and can be intergrated with IFTTT. I use
Latergram to schedule Instagram posts.
You see how this snowballs? Setting aside a small amount of time to plan future posts and mean a lot of promotion for a little work.
All of this automation can free up time for making (or curating) more things for your shop, and for life in general!
p.s. you can find other nifty tools on
300 Awesome Free Things for Entrepreneurs. (Thanks for the tip
CampTech!)
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