Workshop: #SocialMediaEssentials for Makers

SOCIAL MEDIA for Makers & Creative Indiepreneurs
-->eg. Makers, Freelancers, Vintage Vendors, Coaches, Small Retailers
Sunday July 31st, 11am to 2pm
Instructor: T.E.S.T.'s own Nathalie-Roze Fischer
WHERE: The Simple Craft Co. (Gerrard & Main, East-End)

Are you struggling to use social media to help grow your business & feeling a bit overwhelmed? Or maybe you've experimented a little, but need help figuring out how to consistently engage with your community in an authentic way? Even if you sort of have a handle on social media, you might benefit from brainstorming with an established maker & social media specialist re: how these digital tools can help you promote yourself as well as increasing revenue without being sales-y.
This introductory workshop will show you how to connect with potential clients, fellow creatives & influencers via 3 key platforms (Twitter, Facebook & Instagram) in a way that feels genuine and also triggers growth.
Social media essentials will be covered that are specifically useful to crafters, designers, indie retailers and creative freelancers/entrepreneurs, including useful resources, shortcuts, case studies & tips - including specifics re: how to create strong visuals.
This will be a small group and there will be dedicated time for your questions. All you need to participate is a smartphone (& an appetite for social)...

YOU'LL LEARN ABOUT THE FOLLOWING:

- What differentiates the platforms & which ones best suit your business
- Getting Started: Who to follow, what to tweet/post & why (The 80/20 Rule)
- Best Practices/Online Etiquette
- Hashtags & IG Challenges that will help grow your following
- The power of strong Visuals (& how to create/find them for free)
- Designing a schedule (pacing, seasonality, banking & automation)
- Networking with authenticity
- Events, Contests & Collaborations
BONUS: We'll have some light refreshments, time for questions re: your business & ideas as well as a chance to connect with the other indiepreneurs in the workshop.


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Bookbinding with Sprouts Press

Hard Cover Arrow-Stitch Journal Workshop

Join TEST member Carolyn Eady from Sprouts Press for a morning of paper fun! Learn how to craft your own hand bound, hardcover journal. This workshop will introduce you to the tools of the trade, materials, and techniques to make a hard cover book. Using an arrow stitch to bind the book, everyone will leave with a finished project!

When: Saturday June 27, 10am - 1pm

Where: Graven Feather, 906 Queen St. West, Toronto

Cost: $75, materials included

For more information and to register, go here: https://www.universe.com/events/hard-cover-arrow-stitch-journal-tickets-toronto-4B01T?ref=universe-discover

Real-life TEST Etsy Newbie Bootcamp

A reminder to all our ticket-holders, our FREE Newbie workshop is tonight!


When: APRIL 23rd 7:00 p.m. to 9:00 p.m.
Where: Artscape Youngplace, 180 Shaw St, room 108
What: Real Life TEST Etsy Newbie Bootcamp!

The Toronto Etsy Street Team (TEST) is teaming up with Camp Tech to bring their famed on-line Etsy Seller Newbie Bootcamp to real life!

BRING: Yourself, a laptop, ideas, photos of your wares, and your banking info to launch a shop by the end of the evening!

If you aren't able to be there tonight, drop us a line to sign up for the e-course and mentoring upon request. 

Ornament Making Workshop

Ornament Making Workshop

when: Saturday November 22, 12:30 - 2:30pm

where: Arts Market, 846 College St. Toronto

Learn how to make your own handcrafted holiday book ornaments!

In this 2 hour workshop you'll learn the basics of bookbinding and the tools of the trade.  This is a hands-on workshop where you'll create a personalized, unique book ornament. We will touch on the basics first, and then dive into the main project - you will leave with your very own handcrafted ornament!  

No previous art or bookmaking experience is necessary.  This is an easy, stress free workshop that will be sure to put you in the holiday spirit!  And it's the perfect time to start making gifts and ornaments.

Go here for more information and to register: https://www.uniiverse.com/events/ornament-making-workshop-tickets-toronto-S3BFW