Starting out a crafting business can be scary. Most of us start online through an Etsy shop (or something similar). A great way to gain exposure for your company is to showcase at local craft shows and fairs. It’s an opportunity to network and give customers a chance to see, smell touch your products.

Going to a show for the first time can be intimidating. I have been participating in craft shows since 2007 showcasing my handmade cards and paper crafts (Made by Jacqueline).

Last year I started a new venture the Made by Hand Show, hosting craft shows. As we begin a new year, I thought it would be a good time to share my 10 TIPS TO ROCK IT AT YOUR NEXT CRAFT SHOW:
#1 GOT CHA: You have 3-5 seconds to grab a customer’s attention.

#2 DISPLAY: Space, Clean, add height or risers to grab the customers eye

#3 DEMO YOUR PRODUCT: (ie. if you sell jewellery wear it, demo your products if you can) – have a sample out that people can touch, feel, taste.

#4 WHO ARE YOU? When a customer walks by do they know who you are and what you're selling? Think about a banner or a sign.

#5 ATTRACT: Attract Customers to your booth - Free samples, Candy, games, prize draw.

#6 ADVERTISE: Tell your contacts what booth you’ll be at; maybe offer your present customers a discount for coming to the event.  This is where social media and your mailing list comes in handy.

#7 SMILE: Be friendly, start conversation ‘hello’, SMILE (there is nothing worse than a vendor that seems uninterested, grumpy or bored at their booth, it turns away customers).

#8 PRICE IT RIGHT: Vary price points (for example you may have a piece that is $100 but also make sure you have something in the $20 range or lower to grab impulse buys).

#9 BUILD: Have a mailing list on your booth so customers can sign up.  It may lead to a future sale and it helps build your client list.

#10 FOLLOW-UP: Post event follow-up with everyone you meet (promptly after the show). It can be as simple as a quick “Thank-you for visiting my booth”.

Now that you have the tips .. I encourage you to apply to a local craft show and showcase your handmade creations. A list of upcoming craft shows on the TESTY BLOG Vendor Calls.

Happy Crafting!
~ Jacqueline


  1. Thanks for the awesome feedback on this article. It was also just published on http://www.favecrafts.com/Craft-Business/10-Tips-to-Rock-It-At-Your-Next-Craft-Show# & http://www.handmadeology.com/10-tips-to-rock-it-at-your-next-craft-show/

    How awesome is that!

  2. this is great! i can use all the show tips i can get. :)


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