Etsy Workshop

On Wednesday, Etsy hosted a workshop for sellers in Toronto. 
For those of you who weren't able to make it, here are some of my notes from the event.

Shop Optimization
As Etsy sellers, we're running businesses, not just a shop. One of the things we can take advantage of on Etsy is the community there (for instance through teams).

There are:
19 million members
800 thousand active sellers
25% of all sales are across an international border
42 million unique visitors

  • To optimize your shop aim for cohesion, good photos, show the scale of items.
  • consider whether you have enough items and options (more items, more likely you will come up in searches)
  • include different price points
  • have different categories
  • make sure titles are easy to read (and optimized to catch the buyer's attention and be clear to the buyer, rather than include every detail which might be important to you)
  • make the first photos optimized for shop view (a square photo)
  • make sure your cohesive photos in shop view reflect your style (or brand)
  • your avatar should likewise be consistent with your style
  • include you shop location to allow buyers to shop local
  • consider adding something 3D to 2D items to add interest
This is where you include your credentials, inspiration, qualities, style and links, for instance to your blog.

This is where you can really tell your story and show your process.

Shop Policies
Make sure these are clear and accurate. Manage buyer expectations (i.e. reasonable shipping times, return policy, whatever you would want to know as a buyer).

Shop names, title & banner
Announcement keywords - what is in your shop comes first. You banner should reflect your style and brand. Include social media linking - make it easy for buyers.

Product pages
Represents you. Use all 5 photos. Include different angles. Show scale. Use a plain background. Avoid unnecessary logos (or large watermarks) - these will discourage people from including your items in treasuries.

Titles, Tags, Copy
Include keywords. Use all tags. Be very specific. Ask a friend what words they might use to search for your shop. Tags can be phrases. Try typing words into the search bar to find the popular searches. Check your shop stats to see how people are finding your shop and consider re-tagging items with the keywords which buyers are using.

 Collections are great, but you might not need to include them in titles. Try not to repeat titles.

Shop Stats
This is where to find how and where buyers are coming from.
  • Where are visitors coming from on Etsy?
  • If from Etsy, consider networking opportunities 
  • see what searches are working to find your items (both from within Etsy and from search engines) - use these keywords in tags, titles and copy
  • Where visitors are coming from off Etsy (i.e. blogs)? Are these places you would like to advertise
  • Direct traffic is great. Buyers know your shop
  • New Canadian Etsy newsletter!
  • Teams
  • On-line labs 

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