Big news from Etsy today. They are issuing new guidelines. There are new ways for sellers to collaborate with other people, and even apply to work with manufacturers (and they have included ethical guidelines for choosing manufacturers). At the same time they've reiterated that resellers are banned, made their efforts to find and remove the rule breakers more transparent and added an Integrity page where they will publish statistics on internal and external reports of listings and sellers in violation of Etsy rules, and their efforts to remove these.
Also, today they are rolling out Direct Checkout for all Canadian sellers. So, if you were not able to do so previously, you should now be able to allow buyers to pay by credit cards and debit cards as well as PayPal.
Showing posts with label new Etsy services. Show all posts
Showing posts with label new Etsy services. Show all posts
Etsy Workshop
Saturday, September 22, 2012
On Wednesday, Etsy hosted a workshop for sellers in Toronto.
For those of you who weren't able to make it, here are some of my notes from the event.
Shop Optimization
As Etsy sellers, we're running businesses, not just a shop. One of the things we can take advantage of on Etsy is the community there (for instance through teams).
There are:
19 million members
800 thousand active sellers
25% of all sales are across an international border
42 million unique visitors
This is where you include your credentials, inspiration, qualities, style and links, for instance to your blog.
About
This is where you can really tell your story and show your process.
Shop Policies
Make sure these are clear and accurate. Manage buyer expectations (i.e. reasonable shipping times, return policy, whatever you would want to know as a buyer).
Shop names, title & banner
Announcement keywords - what is in your shop comes first. You banner should reflect your style and brand. Include social media linking - make it easy for buyers.
Product pages
Represents you. Use all 5 photos. Include different angles. Show scale. Use a plain background. Avoid unnecessary logos (or large watermarks) - these will discourage people from including your items in treasuries.
Titles, Tags, Copy
Include keywords. Use all tags. Be very specific. Ask a friend what words they might use to search for your shop. Tags can be phrases. Try typing words into the search bar to find the popular searches. Check your shop stats to see how people are finding your shop and consider re-tagging items with the keywords which buyers are using.
Collections are great, but you might not need to include them in titles. Try not to repeat titles.
Shop Stats
This is where to find how and where buyers are coming from.
For those of you who weren't able to make it, here are some of my notes from the event.
Shop Optimization
As Etsy sellers, we're running businesses, not just a shop. One of the things we can take advantage of on Etsy is the community there (for instance through teams).
There are:
19 million members
800 thousand active sellers
25% of all sales are across an international border
42 million unique visitors
- To optimize your shop aim for cohesion, good photos, show the scale of items.
- consider whether you have enough items and options (more items, more likely you will come up in searches)
- include different price points
- have different categories
- make sure titles are easy to read (and optimized to catch the buyer's attention and be clear to the buyer, rather than include every detail which might be important to you)
- make the first photos optimized for shop view (a square photo)
- make sure your cohesive photos in shop view reflect your style (or brand)
- your avatar should likewise be consistent with your style
- include you shop location to allow buyers to shop local
- consider adding something 3D to 2D items to add interest
This is where you include your credentials, inspiration, qualities, style and links, for instance to your blog.
About
This is where you can really tell your story and show your process.
Shop Policies
Make sure these are clear and accurate. Manage buyer expectations (i.e. reasonable shipping times, return policy, whatever you would want to know as a buyer).
Shop names, title & banner
Announcement keywords - what is in your shop comes first. You banner should reflect your style and brand. Include social media linking - make it easy for buyers.
Product pages
Represents you. Use all 5 photos. Include different angles. Show scale. Use a plain background. Avoid unnecessary logos (or large watermarks) - these will discourage people from including your items in treasuries.
Titles, Tags, Copy
Include keywords. Use all tags. Be very specific. Ask a friend what words they might use to search for your shop. Tags can be phrases. Try typing words into the search bar to find the popular searches. Check your shop stats to see how people are finding your shop and consider re-tagging items with the keywords which buyers are using.
Collections are great, but you might not need to include them in titles. Try not to repeat titles.
Shop Stats
This is where to find how and where buyers are coming from.
- Where are visitors coming from on Etsy?
- If from Etsy, consider networking opportunities
- see what searches are working to find your items (both from within Etsy and from search engines) - use these keywords in tags, titles and copy
- Where visitors are coming from off Etsy (i.e. blogs)? Are these places you would like to advertise
- Direct traffic is great. Buyers know your shop
- New Canadian Etsy newsletter!
- Teams
- On-line labs
Pour nos membres francophones et bilingues
Saturday, December 24, 2011
Ici à Toronto, nous avons quelques membres de l'équipe qui sont francophone, ou bilingue anglais-français, qui sont capable de travailler dans tous les deux langues officielle du Canada. Donc, on vous presente une très bonne nouvelle du Blog Français D'Etsy: « Etsy sera bientôt disponible en français !
Cette fonctionnalité permettra aux acheteurs francophones de naviguer plus facilement sur l’ensemble du site et aux vendeurs de proposer une version traduite de leur boutique.
Nous avons beaucoup travaillé ces derniers temps à préparer ce lancement, et aujourd’hui, nous sommes heureux de proposer aux vendeurs Etsy français de tester et de nous aider à améliorer ces fonctionnalités avant que tout le monde n’y accède.
Vous voulez découvrir Etsy en français et nous faire part de vos commentaires ? C’est très simple, il suffit de vous inscrire à la bêta d’Etsy en français en rejoignant cette équipe. »
Il y a plus de renseignments ici.
For members who do not read French, you may want to keep an eye on the new additional language capabilities of Etsy, which are undergoing beta-testing and will soon be available to all. Currently, it is possible to have your shop listings cross-listed in German, and French will soon be added. Other languges are planned. In such a multi-cultural city, many of our member shops are run by people who speak languages other than English. This will be an opportunity for you to cater to customers in alternate languages, and find shop-keepers who are happy to communicate in languages other than English!
Cette fonctionnalité permettra aux acheteurs francophones de naviguer plus facilement sur l’ensemble du site et aux vendeurs de proposer une version traduite de leur boutique.
Nous avons beaucoup travaillé ces derniers temps à préparer ce lancement, et aujourd’hui, nous sommes heureux de proposer aux vendeurs Etsy français de tester et de nous aider à améliorer ces fonctionnalités avant que tout le monde n’y accède.
Vous voulez découvrir Etsy en français et nous faire part de vos commentaires ? C’est très simple, il suffit de vous inscrire à la bêta d’Etsy en français en rejoignant cette équipe. »
Il y a plus de renseignments ici.
For members who do not read French, you may want to keep an eye on the new additional language capabilities of Etsy, which are undergoing beta-testing and will soon be available to all. Currently, it is possible to have your shop listings cross-listed in German, and French will soon be added. Other languges are planned. In such a multi-cultural city, many of our member shops are run by people who speak languages other than English. This will be an opportunity for you to cater to customers in alternate languages, and find shop-keepers who are happy to communicate in languages other than English!
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