Welcome back to our followers!
We have new sellers joining our Bootcamp all the time, so even though this is Class 23, you can join now or anytime! You can complete the classes at your own pace. Just click on our re-vamped NEWBIE BOOTCAMP tab above to get the lowdown on all the classes so far.
As we reach mid-March it's time for spring cleaning in your shop, but this year Etsy is re-doing the look of ever shop! If you visit your own shop you'll see a new header:
|Feeling springlike? Check out EllenEveredDesign's floral thank you cards.|
|Indulge in Nuary Boutique's Doughnuts Are Good For Me soy candle|
The Seller Handbook adds that there is a cover photo tool on (Etsy's newly acquired service Canva) which allows you to make cover photos the exact right size and easily add text.
Check out our class 2. Branding & Shop Banners and Etsy's The Ultimate Guide to Telling Your Etsy's Shop's Visual Story for tips on how to make the right shop banner or cover photo for your shop.
|Make with BetterWithYarn's handspun yarn in joyous colours|
In your new Etsy Shop, your four Featured Listings are really given a prominent placement, on any platform. If you aren't using this tool now, you really do need to do so in the future. This may be the only product a new potential customer sees unless you grab their attention! You can use the space to feature your best sellers and/or cycle through different seasonal items.
Social Media Links
These have been given a less prominent place. Rather than appearing right below your shop banner (for FB and Twitter at least), they are now only in 'Around the Web' in your About page section.
|Have cuppa FirstEditionTeaCo Literary Tea!|
We stressed the importance of this in class 5. About Pages! This is part of the basics of getting your shop up and running and now, in the all-on-one-page format, it's right there. So, take advantage of that visual real estate and be sure to connect to buyers and tell you and your shop's story in words, photos and video!
|Get spiffy with a PaisleyAndThePeacock skinny bow tie|
With this format, Etsy has added boilerplate simplified Shop Policies prompts, to get sellers to keep it simple yet hit on the vitals. You can stick with your existing Shop Policies - but should check that you are not being redundant as everything is now on a single page. Now is a great time, if you want to stick with your Shop Policies, to have a look and make sure they are clear, succinct and up-to-date. If you are a brand-new seller or unsure about how to write Shop Policies, you can use Etsy's tools to customize your answer to their 5 prompts:
- Add processing times and estimated shipping times.
- Let shoppers know whether you accept returns and exchanges.
- Tell shoppers how you’re using their info.
- Answer frequently asked questions.
- Add essential details for shoppers in the European Union.
And note that Etsy is encouraging you to use their template:
As we announced in November 2015, customer experience is a factor we consider in search placement. When determining customer experience on Etsy, we look at positive reviews, completed About sections, and completed Shop Policies (FAQs and seller details are not factored into search ranking). Selecting these new Shop Policies are an easy way to give shoppers the information they’re looking for while slightly improving your placement in Search. To learn more about how search works on Etsy, check out this article.You can customize the template and always switch back to your original policies, which are saved by Etsy.
|PrintMantis You Rock! card - well-earned for after shop spring cleaning!|
So dive in and freshen up your shop this spring!
Note: We've updated our previous class 22. Automate it because as of March 23, 2016, IFTTT will no longer support Etsy as a channel. Luckily, we have good news! There's a workaround. You can use your shop's RSS feed to automatically update all your social media instead. Read all about it.