When I was pregnant with my son Benjamin I spent way too much time browsing for baby items. I noticed everything was pink or blue and nothing that matched my modern decor. I wanted to create modern and practical baby items I would use with my own son. I love sewing and creating items and it seemed like a natural fit.
Where does your inspiration come from?
A few things - Benjamin, my son, mid-century furniture and Modern Art and design. From a practical stand point I also wanted functional baby items that would get a lot of use. I created baby bandanas for Benjamin because he wouldn't stop drooling and I didn't want to have to change his outfit five times a day.
What materials do you like most to use for your creations?
I love the variety of prints you can get with basic cotton and how soft fleece is. I'm also working on a few projects that involve organic materials like organic bamboo, organic terry cloth and organic fabric.
I would just tell them to jump right in and do it! Make a business plan and work on your business when the baby sleeps. Doing a bit every day is better than nothing.
What marketing strategies do you prefer?
As a brand new shop I'm focused on perfecting the basics like Search Engine Optimization in Etsy. I hope to have more strategies in the next few months.
Anything else you would love to tell us?
My mom is a seamstress and I grew up sewing on industrial sewing machines in my parents basement. While other kids were playing during march break and summers I was there helping her with her business. I'm also slowly adding new items every week and look forward to being a part of the Toronto Etsy Street Team.
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Anne Pathammavong was interviewed by Julia Alimova of VIVIDClothingToronto, February 16, 2015.